Thursday, May 27, 2010

How to Build a Successful Down-line in Network Marketing.

If you want to build a successful down-line in your MLM company you should choose your down-line members wisely and carefully.

When it comes to Recruiting for your Network Marketing Business, most people, even many Guru's believe in the old phrase, "the more the merrier." I disagree with this statement. Just because they have a pulse does not mean they are a good candidate to be recruited.


Or to put it another way, they believe in quantity over quality when it comes to lead recruiting.


Nothing could be further from the truth. Statistically, each network marketer will recruit less than 3 leads into their businesses. Let me tell you that numbers like that will not bring on the American Dream. That's not the stuff, great down-lines are made of.


Additionally, Statistically, at least 95 % of all networkers will fail, or quit before they turn a profit. So all in all, without proper training and the right system the average network marketer is "statistically doomed to fail."


If you plan to succeed in network marketing and build a big down-line you need to choose the people you recruit very carefully. Make sure that the people you pick have are motivated to succeed and are willing to work just as hard, if not harder than you are.


Let me ask you a question. If you had the chance to recruit 5000 random marketers with little or no experience at network marketing or you could recruit 50 experienced marketers with great recruiting skills, whom would you recruit?


I would choose the 50 experienced marketers, and I hope you would too. I would build a corp group of leaders and together come up with a duplicatable system to teach to each new team-member. Duplication is the key to successfully building your MLM Down-line.


You should be motivated as well as motivate your team members as well. When I say motivate your team members, I'm not talking rah rah, or being a cheerleader. Lead by example and show your team how to do it. The best way to Motivate People is by Way of Example. Always lead by example.


Another thing I can't stress enough is that to build a successful down-line you must share information. Pass on what works. Every time you learn a new tip, trick or technique, pass it on to your team-mates. Have weekly webinars, phone conferences and whatever else it takes to stay up to date.


Give freely of your knowledge, experience and training and it will pay off big time. Lead by Example, Brand yourself and teach others how to duplicate what you do, as well.


Create a getting started manual to help every new team member get started. Be as accessible as you can but don't fall into "Micro Management Mode." You can't spend all of your time answering questions and tending to every little matter. If you do, you are doing not only a disservice to yourself, but also your team. You can't build your business and expand your and your team-mates down-line if you constantly micro manage.

However, there is nothing wrong with recruiting pure newbies either. We were all newbies once. And You never know who the next internet rockstar is going to be. The point is is that there is a learning curve involved, and it's easier to build with experienced players who can hit the ground running.


As Jim Rohn said, "You can lead a 1000, but you can't carry 3." Be giving of your time and knowledge but also make sure your leaders and their leaders are doing the same thing. Duplication is the Key. If you and your corp group of leaders can teach people how to get started and then how to duplicate your efforts, you will be smiling all the way to the bank.


So What have we learned here today? In order to Successfully recruit a large down-line, focus on recruiting experienced networker's. They already "get it", are motivated and have recruiting skills. They may also already have long list or "genealogy lists they can use to recruit large numbers of people in a small amount of time. They in turn can be left alone to do what it is they do.


However, always be willing to work with people new to the industry as well. The Key is "Work With the Willing." No matter the level of experience, if the person is motivated to build their home business Down-line they will likely do so.


They Key factors for me are Desire and Motivation. Even if the person has no experience, People who are motivated and desirous are easy to work with and are likely to stick with it. I will spend extra time helping people who truly working to build their own businesses.

Remember, whatever your doing, have fun. Talk to you soon.

John Robberson

http://www.MyResorts360Leader.com

http://www.TropicalResortsMarketing.com

No comments:

Post a Comment